GLEN ELLYN – Paige Schwartz has loved fashion and clothes her whole life. And now, she's bringing her boutique to Glen Ellyn.
Schwartz recently opened 1 Happy Girl Boutique at 560 Crescent Blvd. in downtown Glen Ellyn.
Schwartz, who is originally from Homer, said her business sells vintage clothing and its own jewelry brand. The store opened Tuesday in coordination with the Downtown Alliance of Glen Ellyn's Ladies Night Out.
The idea for the store came to her, appropriately enough, during a shopping trip. In high school, Schwartz visited California and did a lot of shopping while she was there. During that time, she was thinking about what she wanted to do after graduation. So she decided to start an online boutique in 2009.
The store eventually grew into a physical location in Lemont, which is still open. She also opened a seasonal store in Saginaw, Mich.
Schwartz said Glen Ellyn was the ideal place for a new shop because of the village's foot traffic and desire for a boutique.
"The town was just perfect for us," she said.
But the store doesn't only rely on foot traffic. Schwartz has a large following online. About half of her business is done through the internet – she ships goods across the country – and 1 Happy Girl has more than 13,000 Facebook followers.
"We've been very lucky," she said.
Downtown Alliance Director Carol White said she's excited about the boutique and expects it will give shoppers a chance for more downtown exploration.
"I believe that an additional boutique is good for the town," she said.
The hardest part about opening was the time crunch the business has been under to prepare, Schwartz said. They started moving in 3.5 weeks ago in order to be ready for Ladies Night Out.
In that time, Schwartz said they had to install new floors, redo the lighting and make other upgrades to the building, such as adding fitting rooms.
"We're expecting a good amount of people tonight," she said Tuesday, before the opening.
For more information about 1 Happy Girl, visit the business's Facebook page at www.facebook.com/1happygirlboutique.