It's been a whirlwind year for Jennifer Massarelli-Bossier. In the past 12 months, she's married her great love, Brian Bossier, built her own personal line of women's fashion across the United States, amd traveled to buyers nationwide, in search of classic women's apparel to fill the racks at her two suburban boutiques.
"It's been a really busy time," she says.
Thirteen years ago, Bossier’s dream was dramatically different than her reality. She had studied and successfully launched a career in medical research, but in the back of her mind, she’d always aspired to opening a fashion boutique. Fortunately for fashionistas everywhere, Massarelli stumbled on a beautiful and available storefront in downtown Glen Ellyn, and decided it was the perfect spot to build her dream.
“I have always wanted to open a boutique based on great clothing, great jewelry and great accessories that were unique and affordable,” she says. “I didn’t want to wake up someday and think, ‘I could’ve, would’ve, should’ve.’ I didn’t want to have that kind of regret, so I took the opportunity.”
Enchantments has enjoyed a presence in Glen Ellyn for the past 12 years, currently at 534 Crescent Boulevard. Three years ago it was joined by its sister shop in Naperville at 218 South Main Street.
While lacking specific training and education for her chosen career, Bossier’s knack for fashion and innate sense of design combined with her determination to “figure things out along the way” provided enough drive for her to succeed.
The result has been her two lovely boutiques carrying items that are fashionable, unique and accessible for chic females of all ages.
“I carry lines of independent designers primarily out of New York and L.A.,” Bossier said. “These are lines that you won’t find in department stores, and you’d be hard-pressed to find at other boutiques.”
But that’s not all she carries. During the interim years between opening the two shops, Bossier launched her own clothing line – jBlonde. Building once again on instinct over formal training, she sees the JBlonde line as a natural evolution as she sought out “classic fashion with an updated twist.”
“It’s a very fashion-forward style with great attention to detail and fabric and great fit, “ Bossier said. The line is produced outside of Los Angeles, and while it is a totally separate business enterprise for Massarelli, jBlonde is carried at Enchantments as well as at Nordstrom locations on the East coast, and dozens of boutiques across the country.
“I love pretty and fashionable,” she says. “The best trend is a more classic trend. I am a strong believer in the importance of good fit, and fashion that makes you feel confident.”
As important to Massarelli as dressing and accessorizing the very chicest of women, is providing a positive shopping experience.
“That’s what we’ve always been known for - we’re a fun store,” she says. “People come in honestly knowing they’re going to have fun. We’re a pretty place and a happy place and people leaving feel good, whether they’ve made a purchase or not.”