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Village plans ‘Shop Elburn’ promotion

Published: Tuesday, June 17, 2014 9:39 p.m. CDT • Updated: Tuesday, June 17, 2014 9:42 p.m. CDT

ELBURN – Elburn village officials this month continue their work to jumpstart an initiative promoting local businesses.

The Shop Elburn First Campaign would be an ongoing event featuring businesses in the village, said Erin Willrett, village administrator. Talks about the campaign began in May and were led by Pat Leach of the village's economic development commission.

The commission plans to partner with the Elburn Chamber of Commerce for the effort. The goal is to get not only outside visitors to Elburn businesses, but its own residents, as well.

"The commission members want people to realize what's [here] in their own backyard," Willrett said Tuesday.

Willrett said shoppers have likely gotten into the habit of shopping along Randall Road or at big box stores. Increased business activity in Elburn will keep it a vibrant place, she said.

One part of the campaign will involve a discount card listing discounts and offers with Elburn businesses, similar to what local athletic teams sell in the village, according to a recent committee staff report.

Another aspect of the campaign might be reusable bags that include a Shop Elburn First logo. Committee members have reached out to graphic designers they have worked with in the past from the area to see if they'd be willing to create the logo.

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