BARRINGTON – Be@Ease was launched about a year ago as a community pilot campaign in Barrington, challenging residents to think about how they would like to be cared for in the event they could not speak for themselves.
This process, often referred to as advance care planning, allows people to think about their wishes, put them in writing and share them with loved ones — in case the unexpected happens.
With the Barrington community campaign now complete, Be@Ease is making available the tools and training materials they developed in conjunction with the campaign online and free of charge – so other communities across the country can benefit from their experiences and knowledge to launch a similar drive.
The materials developed by the Be@Ease team that are available at www.BeAtEase.org can be customized for each community, to meet their specific needs. The kit includes helpful tips for a successful drive, overviews of corporate and organizational drives, training presentations, event checklists, sample agendas for community meetings, and sample newsletter articles. Marketing materials include templates for logos, business cards and stationery.
The Be@Ease website itself is consumer-oriented and provides a simple process to help people put their advance care wishes in writing and then share them with loved ones and caregivers.
Barrington resident Bob Lee’s “Ride for 3 Reasons” was the catalyst for Be@Ease.
“By using the tools developed for the Barrington campaign, other communities can replicate our project and enjoy success in encouraging neighbors," Lee said. "Friends and family to talk about advance care planning in their community."
Often times, advance care planning is referred to as end of life planning. The Be@Ease campaign looked to change that.
“It was our goal to reposition advance care planning as something that every adult should have in place as part of planning for the unexpected,” said Syl Boeder, the director of Community Outreach for Be@Ease. “It would be part of every healthy family’s planning for the future, as important as having life insurance, auto insurance or financial planning."
Syl and Bob will join Sarah Bealles CEO & President of JourneyCare, one of the campaign’s founding community partners, and Laurie Kennedy, project director for marketing deliverables, in a presentation about the program at the National Hospice and Palliative Care Organization’s Management and Leadership Conference in late March.
For information, call 224-770-2541 or visit www.BeAtEase.org.