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Real Estate

Market your home with photos that sell

comp:000052a99740:0000000682:0f5e 0 <p>By S.E. Slack <br /><br />Out of utter need to contain costs, some homeowners are <a href="http://www.zillow.com/honolulu-hi/?utm_source=Suburban_Life_Media&amp;utm_medium=referral&amp;utm_campaign=AtomFeeder&amp;cbpartner=Suburban+Life+Media">selling their homes</a> without a professional real estate agent. The one element a homeowner should never pinch pennies on? Photography.</p> <p>&ldquo;Photos of your home are the first thing a prospective buyer sees,&rdquo; said professional photographer <a href="http://www.aidanmackerracher.com/">Aidan MacKerracher</a>. &ldquo;The right photos will bring you buyers from the Hawaiian Islands. Offer the wrong ones out to buyers and your doorbell won&rsquo;t ring at all.&rdquo;</p> <p>Bringing in buyers, of course, is the whole idea behind snapping eye-catching shots for your flyers and online ads. You&rsquo;re not likely to get them with your camera phone, though.</p> <p>Before you take any picture, be sure to de-clutter your home. If you&rsquo;re snapping a shot of the living room, for example, buyers don&rsquo;t want to see how many chairs can fit against the wall. They want to see a large, spacious room and imagine their own furniture placed in it.</p> <p>Then borrow the best camera you can &ndash; preferably one that can be used with a tripod. The tripod will slow you down but that&rsquo;s the point.</p> <p>&ldquo;With a tripod you can be more thoughtful about the images you&rsquo;re composing,&rdquo; he said. &ldquo;And use a camera with a wide-angle lens, too.&rdquo;</p> <p>The wide angle, explains MacKerracher, helps capture more of the interior room. It can also help emphasize objects at the front of the room while still including sprawling backgrounds.</p> <p>When taking photos indoors, flip on every light and remember to use a flash. Besides removing dark corners, the extra light helps the buyer notice details and the size of the room.</p> <p>&ldquo;Light a fire inside your fireplace if you have one,&rdquo; said MacKerracher. &ldquo;The glow brings warmth to the scene, which helps buyers feel a connection to the home.&rdquo;</p> <p>Get a few friends to look through all the shots and help you make a final selection. Then market like mad!</p>
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