RIVERSIDE – In the midst of all the Black Friday and Cyber Monday hustle and bustle this season, one holiday shopper might be heard asking another: "Hey, where'd you get that?"
The answer wouldn't be "at a big box store" or "I got it online" – it would be much more local.
"I got it in Riverside," the shopper would say.
Don Pogany, Riverside resident and owner of Riverside-based Sticky marketing company, hopes to hear this sort of conversation around town more often following the release of his I Got It In Riverside marketing campaign.
Pogany said he first began considered how to best market Riverside's diverse and unique business community during his time serving on the village's Economic Development Committee.
"I was saying to anyone who would listen that a shop local campaign shouldn't just be about the businesses ... It's a two-way street between shoppers and the businesses," Pogany said.
Pogany's campaign, a collaboration with the Riverside Chamber of Commerce, brings Riverside shoppers together with the businesses they patronize for a clean, straightforward and instantly likeable series of posters that show Riverside shoppers posing with the goods they bought from a local business.
In addition to increasing awareness of the wide variety of goods and services available to shoppers in Riverside, Pogany hopes the marketing campaign will help businesses expand their pool by helping each other "cross pollinate."
"That cross pollination is really important," Pogany said. "Someone that visits the Riverside Tap Room would see a poster for Pilates [services], or another business."
That particular effort will be especially helpful for Riverside's many businesses and individuals that sell their products from home or outside of downtown, he said.
"We all have a lot more power collectively than alone," Pogany said. "It's not me; it's a Riverside thing."
The posters feature many local notables, in addition to business owners. Pogany hopes everyone will know at least one person in the campaign, which will make it that much easier to connect with.
"You know, it's a sense of ownership," Pogany said of Riverside resident's shopping locally. "These are their businesses."
Pogany's passion from the marketing project is draws from his love of Riverside. That affinity for Riverside is equally apparent in a marketing video (that's more like a mini-movie) hosted on the Chew Chew restaurant website, or the "Refreshing Riverside" video which promotes the town's businesses, history, character and more.
Pogany said Riverside reminded him of the small Connecticut town he grew up in and was sold on his first look at the village.
"As soon as I turned off Harlem [Avenue], I thought, 'this feels like home," he said."
The I Got It campaign has arrived just in time for the busy holiday shopping season, but Pogany said he's like to see if become a year-long continuous campaign.
"We'd like to see even more people get involved," he said.
To see a gallery of the posters, learn more about local business offerings and download an entry form for a $500 gift package giveaway, head to www.igotitinriverside.com.
Don't forget your stamp!
Those shopping at Riverside businesses this season could end up with more than just the gifts they came in for. As part of the I Got It In Riverside campaign, shoppers can enter to win a grand prize gift package worth $500. No purchase is necessary, just visits to local stores.
Shoppers can pick up an entry form at local business, Village Hall, or download one at www.igotitinriverside.com. A stop in a participating business will earn the shopper a stamp on their form. Ten stamps will make the shopper eligible for the grand prize drawing held Dec. 31.
What: I Got It In Riverside Grand Prize Giveaway
When: Now through Dec. 24
Where to get a form: Participating businesses, Village Hall and online
More info: www.igotitinriverside.com