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Letter: Stop marketing cancer as pink

Published: Friday, Oct. 4, 2013 10:50 a.m. CST

Stop marketing cancer as pink

To the Editor:

Elmhurst Memorial Hospital, shame on you. You’ve plastered pink representations of your building all over storefront windows, you’ve ... placed pink signs all over the public parkways, you’ve lined our streets with pink ribbons on trees, light poles, and telephone poles. Do you have any concept how hurtful the color pink is to most cancer patients?

Please stop marketing cancer as something pink. It’s not pink. Pink is a slap in the face to anyone who doesn’t have breast cancer, a constant reminder of how little funding goes to all the other cancers especially the most deadly cancer there is, the one that gets the patient blamed for their disease. It’s the reason people with lung cancer are diagnosed late stage and have a 15 percent chance of making it five years. It’s the American Cancer Society’s shameless marketing of pink that funnels what donors think are research dollars into the pockets of CEOs and toward administrative waste, not to actual research where it is needed.

People think they are helping cancer patients, and all they’re doing is buying an executive a bigger boat. Pink is the cruelest hoax there is.

Bill Trudeau,

Elmhurst

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