Dellamano: Keep calm and CORE on
It was four years ago almost to the day when I came on board as Lemont Park District’s sales and marketing director … and what a four years it has been!
I hit the ground running back in September of 2009 getting the word out about the highly anticipated new CORE Fitness and Aquatic Complex. What was just a vision several years ago proudly stands as a pinnacle today in the heart of Lemont Park District’s Centennial Campus.
The CORE has been inundated with visitors and members since its opening on Dec. 19, 2009. At the 36-hour family open house event that marked The CORE’s inaugural weekend, close to 1,000 people experienced the amazing facility for free. Little did I know that this was just the tip of the iceberg. In 2013, we are expecting more than 270,000 visits by members and participants.
The CORE is constantly buzzing with open gyms and swims, recreational basketball leagues, summer camps, swim lessons and meets, pool rentals, birthday parties, daycare, fitness classes, routine workouts and the registration of thousands of CORE members and hundreds of open gym and swim youth pass holders. The indoor walking track also continues to be a big hit. Stretching one tenth of a mile around, the track is available to Lemont residents at no cost.
The CORE offers more than 60 fitness classes per week and CORE-Fit members enjoy access to all these classes as part of their membership. Punch cards can also be purchased by non-members so they can partake in the various classes.
The CORE is also home to the world renowned Les Mills group fitness classes, which are included in CORE memberships, as well as part of the punch card program. Promoting fitness in a fun, safe and inspiring environment, Les Mills is a pioneer in the modern group exercise experience.
Park District staff are continuously working to accommodate CORE members and visitors by offering the “Get Fit at The CORE with Personal Training” program. In addition to customized personal training, the new TRX Suspension Training program is available to help improve strength, balance and CORE stability by leveraging body weight against gravity.
The CORE is also a great community gathering place, hosting various special events such as “family fun” activities, senior fairs and much more.
We will be launching another exciting promotion at The CORE in October. “Keep Calm and CORE On” will include no enrollment fee and a limited edition T-shirt for all members who join The CORE this October. Also, the first 50 new members will receive a free month at The CORE (terms and conditions do apply).
When the District’s Marketing Department developed this promotion, the staff embraced the slogan immediately. We may not be able to predict the weather or events that occur throughout our daily lives. However, there is one thing we can count on and that is a clean, fun, safe, affordable state-of-the art environment where we can get healthy and stay healthy – a place called The CORE.
Carrie Dellamano is the director of sales and marketing for the Lemont Park District
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