WHEATON – Wheaton residents will soon be able enjoy tawdry romance novels, literary classics, recent bestsellers and everything in between while also receiving a sharp discount at local businesses.
The Wheaton Public Library and Wheaton Chamber of Commerce are recruiting area businesses to offer discounts or incentives during September to those with a valid library card.
The program is designed to promote National Library Card Sign-Up Month and to encourage new library members and reward old ones, said Assistant Library Director Carolyn DeAre.
Last year, the library attracted Red Mango and Studio Movie Grill, but this year, it has teamed up with the chamber to expand, DeAre said.
"We have a very limited staff here and I knew that the Chamber of Commerce would have contacts with most of the businesses," she said. "We reached out to them and both them and the Downtown Business Association have been very receptive."
Kerry O'Brien, the executive director for the chamber, said that offering access to its 425 member businesses and organizations was an easy decision.
"The library is so much more than books now," she said. "Library cards are a resource, and the library is trying to encourage more people to use this resource, and we have connections to businesses who would like to attract residents too."
Businesses are encouraged to devise their own promotion, be it a discounted service or product, a buy one get one free deal or something else unique to the specific shop. There is no fee for entry into the program, according to DeAre.
While organizations hoping to get involved have until September to give official word, DeAre and O'Brien said those that join before August will be featured in the library's quarterly newsletter. O'Brien said she was optimistic that businesses would be interested.
"This is a great, no-cost way for our members to get in front of residents and an easy way to promote themselves," she said. "We really believe that a well-educated bunch of residents is everybody's favorite customer, so we're happy to be working with the library."
Businesses interested in the program are encouraged to call DeAre at 630-868-7582 or email firstname.lastname@example.org