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Berwyn announces 2013 Integrated Marketing Campaign

Published: Thursday, July 18, 2013 5:29 p.m. CDT

BERWYN – The city of Berwyn and the Berwyn Development Corporation (BDC) has announced the launch of the city's 2013 Integrated Marketing Campaign, according to a release from the BDC.

Now in its seventh year, the 2013 ”Make the Move” campaign continues Berwyn’s tradition of branding itself as a top-choice destination for move-up and first-time homebuyers.

“Berwyn has become a stand-out in the Chicagoland area,” stated Mayor Robert Lovero. “Berwyn has been highly resilient despite the state of the economy, and we welcome newcomers to Make the Move and grow with us."

BDC President Jon Fey said Berwyn has developed into destination for both families and entrepreneurs.

The 2013 campaign runs through September and includes billboards in Chicago neighborhoods, posters on CTA "L" platforms, direct-to-consumer outreach through special events and direct mailing and radio advertising.

The campaign uses a bull’s eye graphic to illustrate Berwyn’s geographical convenience. This key visual component has helped raise the community’s visibility and established a brand presence.

Additional information on the City of Berwyn’s Integrated Marketing Campaign can be obtained through the Berwyn Development Corporation at (708) 788-8100 and at www.whyberwyn.com.

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