GLEN ELLYN – When Craig and Joy Yerly purchased Next Stop Coffee Shop at the Glen Ellyn train station last July, they had a few goals in mind: to increase their business, make everything as convenient as possible for their customers and involve the local business community as much as they could.
"We just wanted to work as closely with the community as possible," Craig Yerly said.
And although the coffee shop has been taking steps to achieve each of those goals through signage and partnerships with local businesses to sell food items, its latest venture addresses all three goals in one innovative package.
Next Stop Coffee Shop has partnered with downtown Glen Ellyn bookstores The Bookstore and Bundles of Books & Gifts to make it easier for commuters to have something to read during their daily rides.
All Metra riders need to do is visit the coffee shop website at www.nextstopcoffeeshop.com and fill out a request to either rent or purchase a book under the "Buy Books" tab. In the request form, commuters include the title of the book they're interested in reading, and they're notified once that book is located at one of the stores.
Renting is only available from Bundles of Books & Gifts, but commuters may purchase books from either of the bookstores, depending on whether they're looking to get a new or used book.
After the request is made and the book is found, Metra riders pick up their books and pay right at the coffee shop before getting on their train, saving them the time and trouble of a separate trip to the bookstore.
This program just launched within the last few weeks, Yerly said. It's advertised through signs and business cards at the coffee shop and bookstores.
Although his family lives in Carol Stream, Yerly said they've adopted downtown Glen Ellyn as their own downtown. They've enjoyed getting to know and partner with members of the local business community such as Honey, which provides the pastries the coffee shop sells.
Next Stop Coffee Shop is open from 5 to 11 a.m. Monday through Friday at 551 Crescent Blvd. The shop typically serves about 120 customers every day, Yerly said.
Feedback from customers has been positive since the coffee shop began to advertise the book program, Yerly said. Many customers have said they liked the idea of a partnership between the coffee shop and local bookstores.
"Now we'll just wait for some orders to come on in," Yerly said.