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Get to know David Brown, Forever Yogurt

Pharmacist's son back on the block with new venture

ST. CHARLES -- David Brown, 55, has been busy preparing to open his first retail venture: Forever Yogurt in downtown St. Charles. Over various construction sounds, the St. Charles native and married father of three talked about this new chapter in his life.

Ashey Rhodebeck: Why did you decide to go into the frozen yogurt business?

David Brown: It was really an accident. It was presented to us, and as the family talked about it, we thought it was a fun idea. We justified it as financial diversification. We also thought it'd be a great addition to downtown St. Charles.

AR: You said your father had a pharmacy in the space now occupied by ZaZa's Steakhouse. What does it mean to open a business in the same block?

DB: It's a funny twist. He dispensed medicine to make people well. We're going to dispense frozen yogurt to make people smile.

AR: Aren't you tempted to eat the sweets?

DB: They are tempting. I can't afford to eat all the profits.

AR: What's it been like to watch the shop evolve from a vacant space into what it is now?

DB: Mostly it was fun. It took some patience. With any construction project, it had its ups and downs.

AR: What else are you involved with in the community?

DB: I'm on the board for Cadence Health. I'm a member of Baker Memorial United Methodist Church. I had been a member of the Geneva Golf Club, but I gave it up to pursue sailing instead of golf.

AR: Do you have a sailboat?

DB: I had a sailboat on Lake Michigan. I sold it at the end of the season in 2012. But I will continue to sail on Lake Michigan.

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