LEMONT — Realizing it would take years to become an anchorwoman in Chicago for a major network, Ela Czupta abandoned that dream and began putting all her energy into her other passion — fashion.
After graduating from Columbia College in Chicago in 2010 and ruling out moving to a smaller market than Chicago to become a TV anchor, Czupta knew she needed to make a decision as to what she wanted to do with her life. So, she decided to combine her passion for writing and fashion.
"Fashion has been a passion since I was born. I remember playing dress-up wearing my mom's clothes," Czupta said.
On Feb. 1, Czupta's dream of owning her own boutique came true when she officially opened the doors of Generation Bliss at 14184 McCarthy Road in Lemont.
"Anchorwoman or not — I knew eventually I would open a boutique," Czupta said. "This is really exciting. This is my baby. I envisioned a boutique and literally, it just came to life."
Generation Bliss originally started out as a fashion blog in 2010. In the blog, which still runs today, Czupta writes articles on pieces of clothing and how to mix those pieces. Photographs of her showing how to mix high- and low-end pieces are also attached in her articles.
In June 2012, she expanded Generation Bliss into an online shop of clothing and accessories for men and women. She said sales were great, but a majority of the purchases came from the east and west coasts and she wanted to bring her fashion to her hometown.
"I thought, 'How can I get fashion in Lemont?'" she said. "People need to see it, feel, touch and try it on. It's a different vibe walking into a store than online. Why don't I open a boutique? It's always been a dream of mine."
The clothing and accessories in Generation Bliss are targeted for men and women ages 20 to 40 with the prices ranging from $30 to $325, depending on the piece.
"When someone walks in, I want to dress them," Czupta said. "If you are going to an event, on a date or you just want to dress in a different way — I am here to dress you from head to toe. I can think of 10 million ways to work it into every day."
Currently, the boutique offers designer pieces from the United States and Australia but Czupta plans to one day, further down the road, create her own Generation Bliss clothing line.
In March, the spring clothing line will hit Generation Bliss and a shoe selection is also expected in the near future.
"It's our generation and what better way to describe our generation than in bliss?" Czupta said.
About Ela Czupta
Family: Parents Margaret and Chris; siblings Andrew, Olivia and David
Education: Degree in broadcast journalism from Columbia College in Chicago