Hinsdale merchants see the light in Black Friday — and beyond
|Stockholm Objects owner Annette Brinkmeier sets up her storefront while preparing for the holiday rush of Black Friday Tuesday Nov. 20, 2012. (Staff photo by Erica Benson )|
Hinsdale shop owner Annette Brinkmeier thinks Ice Watches are pretty cool. So cool, they’ll be hot gift items for the Christmas shopping season.
For retailers across the U.S., Black Friday is the start of the principal gift buying season that will determine if the year has been profitable. And just as turkey and stuffing has become a tradition on Thanksgiving Day, the day after has become the traditional day for the beginning of a month of Christmas and holiday shopping.
Brinkmeier owns Stockholm Objects at 39 S. Washington St., which bills itself as a European-inspired lifestyle store of women’s fashions, high-quality jewelry, modern, classic home accessories and furniture as well as golf wear for men. And the Christmas season is important from the business side of things.
“We’re hoping shoppers will shop at the smaller instead of just the big stores,” Brinkmeier said. “We try to have items that are trendy in Europe and not found all over the place.”
Brinkmeier, a native of Nuremburg, Germany, where the original Kris Kringle Market is held, said she thinks the gift item to watch this year will be Ice Watches, one of the latest, trendy brand of wrist watches on the market — and she has them in stock.
“We just started to carry them this spring and they are really trendy and fashionable,” she said. “They’re really fun and colorful. We are hoping this will be a hot item.”
She added she is optimistic this will be a good year for the bottom line. As for what effect the elections will have on a shopper’s willingness to let loose their cash, Brinkmeier said that’s a tough question.
Will the results of the election raise consumer confidence so shoppers will be more apt to spend? Will the outcome make consumers who are already tight-fisted when it comes to spending develop even shorter arms and deeper pockets?
“What I think is no matter what the election (outcome) is, Christmas is an important holiday for Americans,” Brinkmeier said. “They won’t overly spend, but they will still give gifts to each other.”
At My Sister Kate children’s toy and clothes shop, 48 S. Washington St., owner Sue Tannura said she, like Brinkmeier, will be participating along with other Hinsdale merchants in the “Christmas Shopping Gala” from 9:30 a.m. to 8 p.m. Friday in downtown Hinsdale.
“Were not marking things down, but we’ll have treats and stocking stuffers will be out for the first time this weekend,” Tannura said.
Not only is Black Friday an important day for retailers, but the whole month is important, from Thanksgiving to Christmas.
At My Sister Kate, which features toys and clothing for newborns to size 12, it’s toys that are a big holiday item, she added.
Tannura also shares Brinkmeier’s optimism for a good sales season. As for the election impact, she’s not so sure.
“We’ll see,” she said. “It’s too early to tell at this point.”
If you go
WHAT Christmas Shopping Gala in downtown Hinsdale
WHEN 9:30 a.m. to 8 p.m. Friday
PARTICIPATING MERCHANTS Acquisitions of Fine Art, Alixandra Collections, Alixandra Blue, ArtQuest, Formally Hers, Francia Bridal, Fuller’s Second Floor, Hinsdale Wine Shop, Hinsdale Furriers, Hollis, Jane’s Blue Iris, Kelsey Resale, King Keyser Sporting Goods, Merle Norman Cosmetics, My Sister Kate, Ooo La La, Savory Spice Shop, Shop 10, Stockholm Objects, Tigers & Tulips, The District, The Watch Shop and Yankee Peddler.
INFO Each store will be festively decorated for the holidays and specials will be offered by some shops. Guests are asked to inquire at each. For more information, call Anna Vojik at 630-887-8281.
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